A Testament to Brotherhood and Precision

Founded in 2013 by Rico Adams, RHYNO WATCHES is more than just a luxury watch brand; it represents the spirit of camaraderie and resilience encapsulated in the mantra of the Rhyno Outfit—"Never Let One Another Down."(NLOAD) Rooted in military history, each timepiece tells a story of dedication, precision, and unwavering commitment to excellence.

The legacy of the Rhyno Outfit began in 1999 within the sands of the National Training Center in California, where a squad of brave souls forged a bond that would transcend time. This unique camaraderie and shared mission took shape in Fort Hood, Texas, giving rise to the nickname "Rhyno Outfit." It symbolizes a brotherhood that inspires the very essence of each RHYNO WATCH.

Taking inspiration from both military & aviation aesthetics, every RHYNO WATCH is designed with a purpose. Each RHYNO WATCH is a bold statement, a literal and figurative reflection of the journey from the battlefield to your wrist. With every tick, it reminds you of the unbreakable bonds formed in the heat of training. Whether you're navigating the skies or pushing through life's challenges, RHYNO WATCHES are here to ensure you never let yourself down.